Fashion to See covers three things the trade usually reports separately and should not: what came down the runway, who was handed the house that produced it, and whether the group that owns the house is making money. Read apart, each is a story. Read together, they are the industry.

What we cover

The flagship beat is the show calendar: Paris, Milan, London, New York and Copenhagen, and the access hierarchy that decides who sees a collection first. From there, the collections themselves, the creative-director transitions that have reshaped almost every heritage house in eighteen months, couture as the tier where those transitions get tested, the group results underneath all of it, the standards and regulation that are starting to gate who may show at all, and resale, the market the houses no longer control.

How we work

Three people write this, and the masthead says which of us wrote what and how much. Célia Megias founded the publication, edits everything that runs in it, and writes about half of it: the show calendar, the house transitions and couture. Mimi Duch has the business desk, from group results to resale. Nar Cissa is the runway critic. That is the whole staff, stated plainly rather than padded out, and it means the limits are visible: we cover fewer shows than a publication with twenty writers, and we say which ones.

Figures are attributed to whoever reported them, whether that is a house, a listed group's own results, a show organizer, or another publication, and we link out so a reader can check. Where a collection is assessed from the images, the runway video and the reporting rather than from a seat in the room, the writing reflects that. We do not describe rooms we were not standing in.

We take no payment from houses, groups, or PR agencies for coverage, and we do not sell editorial placement. We accept no gifted product.

Images

Every photograph here is a real photograph, published under a licence that permits it, with the photographer credited and linked in the caption. Most come from Wikimedia Commons under Creative Commons or public-domain terms. Captions say what the picture actually shows and when, which means we never run a photograph of one show to illustrate another. We publish no unlicensed runway photography. Where no freely licensed photograph exists, the piece runs with a generated illustration instead, captioned Illustration, and never a fabricated runway scene. Nothing captioned as a photograph is anything other than one.

What we read

A trade publication is only as good as the reporting it argues with. These are the outlets we read closely and cite often:

Getting in touch

Press offices, house communications teams, and show organizers can reach the desk at press@fashiontosee.com. The masthead sets out the editorial policy, and the calendar shows which weeks we are covering.